&. NATIONAL GEOGRAPHIC
apparel collection for master licensee
Client: WORLDWIDE RETAIL STORE
W.R.S: master licensee (Worldwide) of National Geographic
Society (NGS) for apparel collection.
The goal of W.R.S was to open flagship in
the most important cities around the world as they
did in London, Madrid, Dublin, Singapore …etc. with
a very strong presence in the future inside airport mall centres.
Unfortunately NGS and WRS didn’t renew the contract
&. DESIGN FOR AW 15 16 apparel man & woman collection
after several design solution regarding designers
(internal, external), with several design signature
proposed (from very technical to very leisure) the
company found the right style positioning since the collection SS 2014 and asks to &. to continue in this direction even if we add inside the AW15 proposal a more technical ready to wear collection for man and woman (technical fabric with a functional ready to wear shape)
doing enfasis of the yellow frame.
design resource management and coordination of all the steps of your Collection from the first sketch to the final product.
&. provides a complete freelance service in design and
development, with all the convenience of an in-house
&. provides to WRS
– Mood & concept board
– Strongest and regonozible design signature
– Design and style
– Colour range
– Technical sheet
– Measurement chart
– Following of sample’ development with suppliers until PPS
– Sourcing proposal.