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I.M.G licensing

style guide of
Erté covers + Harper’s Bazaar logo,

Client: IMG

IMG Licensing is the leading independent brand licensing agency in the
world with an unmatched 50-year track record and global network of offices.
With over 200 brand licensing agents providing local coverage and expertise
through a single globally coordinated organization IMG Licensing provides
a unique one-stop-solution for our licensing clients.

STYLE GUIDE

MG Licensing asked &. to develop (with a new vision) the apparel Style Guide for 2 properties: Erté Covers + Harper’s Bazaar Logo.
&. developed a style guide for different occasions: from homewear to beachwear,
from ready to wear to sport.
&. found the right way to link both properties inside the same style guide.

we provide the right design for your style-guide re-enforcing the brand values in order to offer future licensees a good vision of your brand.

Licensing design is a key point for licensing agencies
to present our brands through a strong and fashionable style guide.
Nowadays a lot of characters are present on catwalks around the world, so a brand as fashionable as Harper’s Bazaar must offer a modern, smart and stylish apparel collection.