+34 66 100 27 76 info@laurentlaigat.com

SCUDERIA  FERRARI
fan wear collections

Company: PRECISPORT S.L

this company was licensee for MotoGP (Valentino Rossi,
Dani Pedrosa …etc) F.1 ( Scuderia Ferrari) Football (Spanish
Soccer Selection) and a lot of other sport events.

DESIGN DIRECTOR

I drived a team of 10 designers and Graphic designers.

My goal was to restructure both the design position and the creation Dept :
the Dept’s headcount grew from 3 to 10 – both variable and
flexible depending on the number of projects.
to find new ways both internal and external in order to meet a
quick and suitable bid: business growth since 2004: the revenue
grew from 5 to 22 millions € within 2 years, while the global staff
grew from 25 to 140. (2015 -2010)

Since beginning 2007: find a new positioning and a new image
for the FERRARI license (Worldwide Sub-Licence
of Puma for the merchandising range).
The right design for your collections

the right design for your collections
of merchandising with the correct
brand values.

Licensing design is one of the
key points of your brand &. licensing
strategy