+34 66 100 27 76 info@laurentlaigat.com
laurent laigat design studio barcelona

&. connects design & licensing design & licensing strategy as I provide a strong knowledge
of these fields.

&. design and product coordination: design resource management and coordination of all the
Collection process steps from the first sketch to the final product.

&. provides a complete freelance service in design and development, with all the
convenience of an in-house department.
I have a track record of more than 15 years inside companies coordinating product and collection areas.
Since 2009 I have worked as a freelancer coordinating design and product development for clients around
the world (France, Spain, Germany , Romania, UK, USA, PRC …)

laurent laigat design & product development

&. offers you

– Mood & concept board
– Design and style
– Colour range
– Technical sheet
– Measurement chart
– Following of your sample’ development with your suppliers until PPS
– Sourcing proposal.

&. I work connected with others designers, graphic designers, product developer in order to offer
my clients the best current design, graphic and product.

&. takes charge of the entire cycle of your project
as I did for several new brands such as Muxu, Jackbroad, Bioskin ..etc

laurent laigat licensing design

&. designs and develops your style guide ( for licensor or licensing agency)
and designs your apparel and accesories ranges under license agreement.
The licensing design’s goal is to respect all the brand values in each product, graphics
and logo use.
&. provides you with the right design for your merchandising collections. Licensing design is one
of the key points of your brand & licensing strategy

laurent laigat licensing strategy

&. licensing strategy: over the years I have built an extensive network with
the most important licensing agencies around the world. and put my clients
(mostly licensees) in contact with the right
partner in order to build the most appropriate brand portfolio.

&. offers you licensing strategy consultancy

– to find the right property to add to your brand portfolio
– vision & solutions for your licensing strategy
– deal negotiation assistance
– style guide & creative direction
– co-branding strategy
– connecting you with opportunities that generate new revenue streams and enhance brand
loyalty among your consumers
– licensing fair visit as BLE (Brand Licensing Europe) and market alert